Sure, the Super Bowl LIV battle between the 49ers and Chiefs was interesting, but what really drew local crowds to their flat screens February 2nd was the 30-second story of Robert "Smoothy" Guerrero and his team of pipe fitters. Scott co-wrote the script and provided the voice of the energetic color commentator. Ed Hunter served as the voice of Jimmy the play-by-play man. During the recording session, both Scott and Ed sufferred mild concussions. 

 

As part of the American Advertising Federation's 2020 Addy Awards ceremony in Toledo, Scott was asked to talk about his creative inspiration. There are four muses he relies on regularly: carbohydrates, wagons, angry mobs and art. In the video below, Scott shares an internal conversation on the latter. And, yeah, it goes a little astray. Sam Baldwin shot and edited the video. 

Bruce Bryan of 5Points Creative called the piece, "Brilliant. Freaking brilliant," shortly after hitting his head on a very heavy table. "I used to call Scott the funniest man in Michigan," wrote Bruce. "I sort of remember why after watching [this]." 

 

"Never let a horse lick your stab wound." That's just one of the sage hunks of advice your brain will absorb when you fill your ear holes with this potentially life-threatening audio. Scott pulled it all out of thin air and then wrote it on the bottom of his shoe before he forgot it. Amy and Scott provided the voiceover under protest. The recording session was catered by Hyman Roth's Spaghetti-rama, home of the convenient take-home bag of dinner. 

BusinessVoice client and CEO of Med-Line Steve Eaton wrote, "That's the best one yet! Love it."

 

Since the dawn of time, there's been no subject more deserving of reverence than the HVAC industry. Yet, Scott and BusinessVoice co-writer Cassandra Evans goofed on it anyway in this Humor On Hold production for Downey, an HVAC company in Bowling Green, Ohio. Amy and Scott applied a similar lack of deference to their voiceovers. 

 

Look, we don't want to have to threaten you with a length of rusty pipe or a punch in the neck or a hot foot or a cyber attack or a good ol' fashioned backside whoopin' or a drone strike or a couple hours of waterboarding or a karate chop to the eyeball or even a stern talking-to. So, why don't you just watch the video below and make it easy on all of us?

We cool? 

 

Looking for answers to your lingering holiday questions? Well, friend, they're as close as the play button on the video below. Consider them our late Christmas gift to you and yours. 

 

When archeologists look back on the early 21st century, they'll be able to draw a straight line from this On Hold Marketing production to the demise of American civilization. So, if you choose to listen to this work, please proceed with caution. 

 

Sure, we'd love for you to listen to this humorous On Hold Marketing production for BusinessVoice client Med-Line over and over again, but please don't let it interfere with your enjoyment of other sources of entertainment, such as trade publications, catalogs, corporate newsletters and the occasional fax. We want you to be a well-rounded individual. 

Scott wrote the copy while trapped under a stack of balsa wood. Amy and Scott provided the voiceover as if their lives depended on it. 

 

“Life is so much better when you win lots of awards for stuff.” - President James K. Polk, 1846

We couldn't agree more with ol' Jimmy, a man known primarily for the 39 bowling trophies he amassed during his 22 years of Wednesday night league play. 

Yep, life is suddenly worthwhile, now that work we created as part of the BusinessVoice team has won a quartet of shiny MarCom Awards. Here's the list. 

Platinum Award: Lakeland Auto & Marine - “Previously”

Platinum Award: Binkelman - “Time Stands Still”

Gold Award: Binkelman - “All Roads”

Honorable Mention: Med-Line - "HIPPA-tastic” 

You can hear the Gold winner here and the Honorable Mention winner here, and watch the videos of the two Platinum winners below.

 

 

Ten years ago, this Humor On Hold production for a company called Amazing Space earned a Gold Addy and Best of Show honors at the Fifth District Addy Awards, a competition that features only the best work from all advertising clubs in Ohio, Kentucky and West Virginia. It's the last stop before the national awards ceremony. 

The piece also won a Silver Addy at the local level and a Silver prize from the On Hold Messaging Association’s MARCE Awards. "Love the Amazing Space concept,” wrote MARCE judge Dave Savage. “On the surface it seems like normal, everyday on hold messaging, but what the voiceover is saying is VERY different. Great idea!”

The BusinessVoice client wrote, “We would like to pass along our appreciation for an excellent job in producing and delivering our on hold messaging. We had asked for something very clever, unique and fun, and your team came through with flying colors on the first shot. Daily we get compliments from customers calling in, and it definitely contributes to Amazing Space’s brand development.”

Scott wrote the copy. Amy and Scott provided the voiceover.