This three-spot TV campaign for MadAveGroup probably puzzled a few folks, but we saw that coming.
The goal was to drive curious people to the website HangTheWreath.com. Once there, they could vote on where to hang the wreath, leave comments, download a free HTW screensaver and even meet the cast of the commercials.
By scrolling down a bit more, visitors could see that MadAveGroup was behind the campaign. We thought that if marketers and business owners liked the cryptic approach we used to attract them to the website, they might contact MAG to develop a similar strategy for their companies.
But we didn't realize the spots would emit noxious fumes that would overwhelm the community and ruin Christmas for everyone. Lesson learned.
Scott directed the spots and co-wrote them with Michael Seay.