It’s true! Rancid Mayonnaise makes any meal more deep-down satisfying. And because it’s aged in barrels for 11 weeks and a day, it has a unique consistency that makes it fun to spread.

Here’s a quick Rancid Mayonnaise recipe you can try for lunch today.

Take two slices of wholesome white bread from your bread box. Using your best tablespoon, scoop out a load of Rancid Mayonnaise, then apply it evenly to one slice of bread. Place the other slice of bread on top. Criss-cross cut into four pieces. Garnish with parsley.

Mmmm! Now that’s what I call a delicious mayonnaise sandwich. Check back often for more EZ recipes. Until then, have a super lunch.

I went to the Glass City Opry Monday night to see the band NewFound Road. The Opry is the Toledo area’s newest venue for live bluegrass music. I mention this not only to give the GCO any support I can, but to recognize the fine marketing job these folks are doing. 

Working with a pretty tight budget, they are really getting the word out about their monthly concerts. Along with their regularly updated website, they’re consistently sending flyers  and friendly email reminders about upcoming shows. They’ve pursued write-ups in The Blade, The City Paper and Toledo Free Press. And by attracting the attention of local TV stations, the Opry folks have scored some nice feature coverage on newscasts and weekend shows. They produce some good-looking collateral / take-away pieces too. Their efforts are a good example of how passion and perserverance can be just as effective as a big wad of marketing cash.

As any fan of the genre knows, bluegrass is exciting music - soulful and bluesy in its own unique way, spiritual, and often performed indescribably fast on instruments that were just meant to be played together - guitar, banjo, mandolin, fiddle and bass. Once the “high lonseome” tenor and close vocal harmonies fall in, you’ve got a sound like no other. 

During the 1800s the music’s Scotch-Irish roots were transplanted in Kentucky and the mountains of Virginia, East Tennessee and the Carolinas. And more than 60 years after Bill Monroe named his band “The Blue Grass Boys,” the music is as vibrant and contemporary as ever, while still remaining an important link to the America of our great-grandparents. So, do yourself a favor: if you’re in the area, visit the Glass City Opry and treat yourself to the wonderful sound called bluegrass.

When writing copy do you ever find yourself torn between the words less and fewer? If so, you’re not alone. Here are two examples of how copywriters made the wrong choice.

1) A TV spot that’s airing in our market these days is urging the renewal of a local school levy. It reminds us that if the levy doesn’t pass kids will have “less classroom programs.”

2) A few years back a billboard for a local radio station touted that the station played “less commercials and more music.”

In both cases, the word less should be replaced with the word fewer.

There’s an easy way to remember when to use each word. If you can count the subject - 15 classroom programs or 8 commercials per hour - use the word fewer. If you can’t count the subject - air, water, pride - use the word less. You can count fewer. You can’t count less.

Here’s a more detailed explanation.